Digital Ad Design

Graphic Designer

User Research, Visual Design, Brand Design

May 2026-July 2026

ROLE

OVERVIEW

Ally Financial is a partner of Bridgecrest who serves as the title sponsor for the annual golf tournament on the PGA TOUR Champions. Each year they reach out to Bridgecrest to create a digital ad expressing their support.

I was the graphic designer for this project where I conducted user research on previous designs and the customer base for Ally in order to create modern and brand-consistent designs.

Background

Bridgecrest creates a digital ad every year for their partner Ally Financial. They reach out to the UX designers from Bridgecrest for this task.

This project consisted of two digital advertisements, one for mobile and one for desktop. There were specific language and structure requirements for the digital advertisement:

Took inspiration from past designs. I was given samples of the design for the 2025 digit advertisement and looked to see how I can create a fresh design from it for the new year.
Aligned with Bridgecrest brand standards. Reviewed Bridgecrest brand standards to ensure consistency with fonts, colors, and verbiage.
Designed in Photoshop. In order to follow the strict sizing guide for the digit ads, I built these designs in Photoshop and exported them once completed.

Inspiration

I took inspiration from our current brand standards with modern design values and the last year's design (shown below).

Initial design variations

I started by creating three different design concepts to explore a few creative directions.

One design was based on the previous year's ad to keep a sense of consistency, while the other two took a more modern approach using Bridgecrest's primary brand colors and current digital design trends. I was then able to share these with my team options to compare which helped me decide on the strongest direction for the final design.

Final designs

Take a look at the final designs for the digital advertisement.

Desktop version

The desktop version is 970 pixels x 250 pixels

Mobile version

The mobile version is 970 pixels x 250 pixels

Results and takeaways

The final designs gave Bridgecrest a fresh way to show its support for Ally Financial's PGA TOUR Champions sponsorship while staying true to both brands. This project gave me the opportunity to explore different creative directions and refine my designs through feedback. Along with that, I was able to create responsive ads that worked on both desktop and mobile.

Key takeaways:

Always make variations. This helped me decide on a final design by seeing the different directions I could take to compare and choose which design suits the situation the best.
Learn how to professionally and effectively showcase a brand. I balanced the branding of both Bridgecrest and Ally Financial in a single design while representing each brand responsibly.
Ensure accessibility and consistency. I made sure that these designs were ADA compliant and accessible on mobile and desktop.